To learn more about climate change, we recommend that you watch the documentary "Wind of Change" here on NDLA. It follows Kisilu Musya, a Kenyan farmer and father of seven children, who shares his family’s struggle against the consequences of climate change.
Task: Create a Social Media Campaign!
Divide into groups and follow this step by step guide to designing and planning a social media campaign that will raise awareness about the impact of climate change.
Step 1: Goal and Content
What is it that you want to promote? A video? An event? Statistics and information? A competition?
And what is the overall goal or aim of your campaign? What is it that you want to and realistically can achieve?
Step 2: Target audience
Who is your target audience? Where, or through which channels, will you connect with them?
Step 3: Attention Grabbers
How are you going to grab people's attention and get them to listen?
Step 4: Hashtags and Creating a Community
Create a unique hashtag for your campaign. Make sure to check that it isn't already in use online.
Step 5: Pitch Your Idea!
'To pitch an idea' means to describe and present your idea in a way that persuades someone to agree with you and support you.
As a group, pitch your marketing campaign to the teacher, your class or a pretend panel of wealthy investors!