Subject Material

American Car Craze

Published: 15.09.2010, Updated: 07.08.2013
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American Car Craze
 
T-FordT-Ford
If Great Britain is the mother of industrialism, the USA is the father of modern technology. The Industrial Revolution in America - the Big Change - happened mainly in the fifty years between the Civil War (1861-65) and World War I (1914-18). In the years after the Civil War, the United States was still a fairly "raw" society with few laws and regulations. Few people bothered about certificates and proof of education in the various trades. Therefore, it was easy to start and run a business. Opportunities were everywhere.

 

The Automobile in American Life

The motorcar is an invention that fits Americans to a tee, although a German built the first car. It agrees completely with their sense of individualism and their wish for freedom of choice and freedom of movement. For these reasons the automobile is a perfect symbol of the American way of life. And no American is more closely linked with the car than Henry Ford.

Henry Ford
Henry Ford was born in Dearborn, Michigan, in 1863. Within his lifespan he changed the American way of life: He put the nation on wheels. After he finished school at age fifteen, young Henry went to Detroit to work as a machine apprentice for a farm machinery repair man. After operating a sawmill for a number of years, he became chief engineer of Edison Illuminating Co., the firm of the famous inventor Thomas Alva Edison.

Basically self-taught - an example of the American "self-made man" - Ford produced his first car in 1896. But it was his "Model T" in 1909 that set in motion a "chain reaction" which revolutionized American life. He introduced the assembly line and was soon to become a worldwide symbol of American industrial technique.
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Car CrazeCar Craze Efficiency was the keyword to Ford. By   specializing his workers - giving each a special task to do - he was able to cut down on the time it took  to produce a car. Ford's time studies moved industrialism into   a new phase by introducing new key concepts: automation and efficiency. It was the overenthusiastic confidence in this new system that Charlie Chaplin parodied in his memorable movie "Modern Times" in 1936.

 

A Nation on Wheels

Many social scientists claim that the biggest problems in the USA today are caused by the private automobile: traffic jams, city development problems, fuel shortages, shaky family economies, air pollution, and other environmental hazards. These are such difficult problems to solve, they say, because they are all related to the motorcar. And they are right that the car has become a natural part of the American lifestyle; it is the hub which American life turns on.

The car was also behind the great move of the 1950s and 1960s, from city to suburb. "The second car" made that possible, giving the suburban housewife mobility, the ability to do things on her own while her husband used the family's "first car" to get to work.

An Object of Worship

MustangMustang In the 1950s the car became almost an idol, an object of worship, especially among young Americans. The drive-in movie theater became an important place of entertainment, and the car was also a convenient place for socializing, dating, and "necking". Also, as a vital part of the growing teenage culture, the car was often used in individual "tests of manhood" and in gang rivalries.


The cars of the fifties typically had ballooning fenders, big tail-fins, and radiator caps in the shapes of airplanes or birds. Engines were big and burned a lot of gasoline.

Cars Everywhere

The car replaced railroads and streetcars in many places, mainly because of the freedom it seemed to offer. Today the tide has turned. Many American cities are now turning to the streetcar again, building light rail systems. In these systems, electric streetcars operate in special lanes separated from other traffic.

In California, Sacramento, San Jose and Los Angeles have built light rail networks. Actually, Californians voted for an extra tax on gasoline to pay for some of these projects. The main reasons for this are the problems created by the automobile. In Los Angeles heavy smog is a health hazard, and daily traffic jams add another hour to people's workday. Large parts of downtown L.A. are in fact gigantic freeway "interchanges", with roads crossing each other at three or four levels, which is hardly a pretty sight. Other American cities are acknowledging the advantages of light rail networks. In 2008 Phoenix, Arizona opened theirs. As of 2009, there are several under construction, for instance in Norfolk, Virginia and in Seattle, Washington.

In the smaller cities these problems are not so serious, but even there more and more people are beginning to understand that basic changes in "the American way" are called for. So far so good, but changing one's lifestyle is something else. In 2005, 77% of the labor force drove their car to work alone every day. (US Census Bureau).

Tasks and Activities

 

Comprehension

  1. What was the name of the car by Henry Ford which revolutionized the automotive industry?
  2. In the 50’s and 60’s the “second car” became part of an American household. Who used this car and for what purpose?
  3. What environmental issues do cars bring and what are some options to curtailing these concerns?
  4. Today many Americans have three and four cars. Try to explain America’s fascination with cars and why they need so many?

Competition

How many American car manufacturers can you name? Make a list of as many American cars (name/model) that you can think of. Which group/student can name the most?

 

Vocabulary

 

Vocabulary Practice

Make a table with the following words in your text editor and fill it out. NB: You have to click on the name ”Henry Ford” in the text to find some of the first words.

 

EnglishTranslate into NorwegianMake a sentence using the wordPossible synonym
Tee   
Lifespan   
Apprentice   
Sawmill   
Inventor   
Self-taught   
Assembly line   
Concepts   
Efficiency   
Confidence   
Scientists   
Hub   
Worship   
Necking   
Rivalries   
Fenders   
Tail-fins   
Gasoline   
Streetcars   
Smog   
Health hazard   
Acknowledging   
Advantages   

 

Synonym Dictionary 

 

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Listening

Dymond about Cars and Driver’s Licence
Most young people dream of getting their licence and maybe having their own car. This will give them the ultimate feeling of freedom and mobility.  In the USA it is a matter of course to have a licence and a car since individual freedom and mobility are so basic elements of the American way of life. Besides, public transport is rather poor. Listen to what Dymond has to say about the matter – and what her dream car will be.

 

Dymond Talking about Cars Driver’s License  

  1. Does Dymond have a licence?
  2. What does she say about road accidents?
  3. Does she think it is easy to get a driver’s licence in the USA?
  4. What is Dymond’s favourite car?
  5. In some states in the USA you can get a trial licence at fourteen. How do you feel about that?

Research

  1. Check the fuel prices in the USA in 3 states from different regions. The price has to be in NOK!
  2. Do you have a favorite American “dream car”? Make a poster/advertisement for it based on pictures and information you find on the internet (engine, color, interior, extras).

Further Reading

Environmental Awareness  

 

 

Tasks

General