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Campaign for Climate Change

Team up and design a social media campaign to raise awareness about the impact of climate change.

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To learn more about climate change, we recommend that you watch the documentary "Wind of Change" here on NDLA. It follows Kisilu Musya, a Kenyan farmer and father of seven children, who shares his family’s struggle against the consequences of climate change.

Task: Create a Social Media Campaign!

Divide into groups and follow this step by step guide to designing and planning a social media campaign that will raise awareness about the impact of climate change.

Step 1: Goal and Content

Illustrasjon av tankekart.

What is it that you want to promote? A video? An event? Statistics and information? A competition?

And what is the overall goal or aim of your campaign? What is it that you want to and realistically can achieve?

Step 2: Target audience

Who is your target audience? Where, or through which channels, will you connect with them?

Step 3: Attention Grabbers

Symboler for markedsføring på internett. Foto.

How are you going to grab people's attention and get them to listen?

Step 4: Hashtags and Creating a Community

Create a unique hashtag for your campaign. Make sure to check that it isn't already in use online.

Step 5: Pitch Your Idea!

Tavle med ordene hvem, hva, hvor, hvordan. Foto.

'To pitch an idea' means to describe and present your idea in a way that persuades someone to agree with you and support you.

As a group, pitch your marketing campaign to the teacher, your class or a pretend panel of wealthy investors!

Sist oppdatert 22.04.2020
Skrevet av Sonja Nygaard-Joki

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