Hopp til innhold

Fagstoff

Fast fashion

Fast fashion is a business model where the idea is to replicate and mass-produce catwalk trends and high-fashion designs. The clothes are trendy and affordable for all, but they come at a price. This article presents the true cost of one of our most commonly worn pieces of clothing: the t-shirt.

Pre-reading task:

Before you start reading, discuss the following questions in groups / in class:

  1. How much do you spend on clothes every month?
  2. Do you ever buy clothes from second-hand shops or use hand-me-down clothes from relatives or friends?
  3. What do you do with the clothes you don’t use anymore?
  4. How many pairs of trousers and t-shirts do you estimate that you have in your wardrobe?
  5. How many times do you usually wear your clothes before you discard them?
  6. Have you ever bought anything that you have never worn?
a red t-shirt on a washing line

Following a -t-shirt from cotton field to landfill shows the true cost of fast fashion.

With many shops closed due to pandemic restrictions, Black Friday 2020 may have looked different from the frantic buying sprees of years past. But one thing remained the same: the relentless pace of fast fashion. Environmentalists criticised one UK retailer for selling a dress for 8p online.

What are the costs of making garments so cheap? Well, consider an item of clothing we’re all likely to wear at some point – the t-shirt. Like the 8p dress, t-shirts are made by an industry responsible for 10% of global CO₂ emissions.

Depending on the brand of t-shirt you’re wearing, you could be contributing to these emissions as well as a long list of other environmental and social harms. But to really understand how clothes have this impact we need to explore the supply chain that creates them.

Spinning the yarn

Cotton plant

Most t-shirts are made from cotton, which is grown in 80 countries by 25 million farmers. Between 2018 and 2019, these farmers produced a total of 25.9 million tonnes of fibre. Conventional cotton farming consumes 6% of the world’s pesticides, even though it only uses 2.4% of the world’s land. These chemicals control pests like the pink bollworm, but they can also poison other wildlife and people. Farmers tend to use large amounts of synthetic fertiliser to maximise the amount of cotton they grow, which can degrade soil and pollute rivers.

More than 70% of global cotton production comes from irrigated farms, and it takes one-and-a-half Olympic swimming pools of water to grow one tonne of cotton. Your t-shirt could have used 7 000 litres of water just to grow the cotton it’s made from. That’s a lot of water for one t-shirt, especially when you consider that cotton is a crop that tends to be grown in regions plagued by drought. The farmer may have only ten to twenty litres of water a day for washing, cleaning, and cooking.

But the negative impacts are just beginning with growing the fibres. The cotton has to be spun into yarn, which uses lots of energy and is the second-highest source of carbon pollution across the t-shirt’s lifecycle; only dyeing the cloth produces more. The cotton yarn is then knitted into the fabric that makes the t-shirt. Globally, this process generates an estimated 394 million tonnes of CO₂ per year.

Finishing touches

Next, colour is added to the fabric. This can be done in many different ways, but all rely on fresh water, which may become contaminated with tiny fibres or chemicals harmful to animals and plants. In some cases, this water is discharged directly into the environment without treatment. In Cambodia, for example, where clothing comprises 88% of industrial manufacturing, the fashion industry is responsible for 60% of water pollution.

Colourful t-shirts

The dyeing process uses lots of energy to heat the water, as most dye reactions occur at 60°C or higher. The coloured fabric then has to be washed and dried to prepare it for the final stage: garment making. Overall, it takes about 2.6 kg of CO₂ to produce a t-shirt – the equivalent of driving 14km in a standard passenger car.

Transporting the t-shirt to your house accounts for less than 1% of the garment’s total emissions. But once there, it consumes energy, water, and chemicals. Washing, ironing, and drying clothes represents one-third of the overall climate impact of clothing. Synthetic clothes, made of materials like polyester, generate tiny plastic fibres when washed, which eventually flow into rivers and the sea. Research suggests that synthetic fabrics are responsible for up to 35% of all the microplastics polluting the ocean.

Sadly, the average number of times a garment is worn before being thrown away is falling. In the UK, more than £40 billion (US $53 billion) worth of clothing sits at the back of wardrobes. 350 000 tonnes of clothing end up in landfills each year. Often these garments still have plenty of life in them if they are given the chance – 90% of donated clothes are suitable for racks in UK charity shops. But this relies on consumers saving old clothes from the bin.

Changing clothing

It’s a myth that fast fashion clothing is necessarily of poor quality. Many brands do create durable products, some lasting twice as long as designer label equivalents that are up to ten times more expensive.

A growing number of businesses are trying to minimise the environmental impact of their clothes. Some UK brands have begun sourcing cotton which is less reliant on pesticides and synthetic fertilisers, and which consumes less water. Enough high-quality cotton can be grown to meet current demand with much less water and pesticides.

Cold pad batch dyeing uses up to 50% less water, energy, and chemicals than standard processes, and produces much less waste. Voluntary initiatives, such as the Sustainable Clothing Action Plan, are trying to set minimum standards for quality across the industry.

You can make a difference too. Buying from responsible brands is a good start, as is only washing the garment when it really needs it. Once you’re done with your clothes, you can give them to clothing charities that offer them a second life. This makes fashion overall much greener.

Hopefully, knowing more about the vast efforts and resources that go into making our clothes can help people make better choices as well. Before throwing old clothes out, remember the long and costly journey your t-shirt took from cotton to wardrobe, and think again.




This article was originally published in The Conversation (https://theconversation.com/uk) by Mark Sumner, a lecturer in Sustainablity, Fashion and Retail at the University of Leeds.


Relatert innhold

CC BY-SASkrevet av Mark Sumner.
Sist faglig oppdatert 10.12.2020

Læringsressurser

Klesbransjen