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Multinational Corporations - Project

Mennesker med paraply går foran en Nike-bygning nattestid. Foto.

When you hear the word "corporation", what do you think of? Does it have positive or negative associations? Companies like McDonald's, Nike and Apple are a vital part of the global economy. There are many aspects to these multinational companies, which can form the basis for an in-depth project.

Competence Aims

Suggested competence aims from the programme for International English:

  • presentere et større fordypningsarbeid med emne fra internasjonal engelsk eller et annet fag innen eget programområde og vurdere prosessen
  • drøfte noen internasjonale og globale utfordringer

Suggested competence aims from the programme for Social Studies English:

presentere et større fordypningsarbeid med emne fra samfunnsfaglig engelsk og vurdere prosessen

drøfte spørsmål knyttet til sosiale og økonomiske forhold i noen engelskspråklige land

Depending on the approach you choose you will be able to include other competence aims.

Project

Before choosing an approach to the topic, study these three videos about corporations, and discuss and answer the questions which follow.

The Corporation Part 1 - What Is a Corporation?

Questions

  1. Define a corporation
  2. What did a corporation do?
  3. Approximately when were the first corporations started?
  4. What was a chartered corporation?
  5. What was the role and purpose of a corporation?

The Corporation Part 2 - Advertising and Image

Questions

  1. What does advertising aim to do for people generally?
  2. What does advertising for a corporation tell us?
  3. What is perception management?
  4. What kind of image do corporations try to create for themselves?

The Corporation Part 3 - Multinationality and Power

Questions

  1. What did President Roosevelt try to do with respect to corporations?
  2. What reactions did this inspire?
  3. Who was involved?
  4. How have corporations developed today?
  5. How has this affected the position of governments vs. corporations

Suggested Topics

Here are a few aspects of multinational corporations. Choose your approach to the subject and make an oral or written presentation:

  • Development and power
  • Monopoly
  • Advertising and image
  • Ethics - sweatshops, environment, corruption
  • Consumerism


Suggested Resources

Texts

A New World Order

Multinational Corporations

Global Marketing and Brand Building

Consumerism

Poverty in the Midst of Riches

Video

The Story of Stuff - Introduction

Links

Center for Research on Multinational Corporations

Multinational Corporations - Wikipedia

Project Tools

Oral Presentation (video)

Læringsressurser

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