Task: Work assignment

Exercise 11 - Job Advertisement

Published: 29.06.2010, Updated: 07.08.2013

Social Workers

An example of a job advertisement

  • Posted: 23 Mar 2010
  • Location: Yorkshire and Humberside - North Yorkshire
  • Industry:
    • Local government
    • Social Care - Children
    • Health - Social Care
  • Contract: Permanent
  • Hours: Full Time
  • Salary: Band 11-12+2, £26,276 - £32,800 (Qualification bars at £28,636 and £30,851)

Social Work is as challenging as it is rewarding. But then, you already know that. What you need to know now is why you should bring your commitment, dedication and ambition to North Yorkshire County Council.

North Yorkshire is the largest county in England, so that means working in diverse rural and urban areas, with varied communities and experiencing a whole host of ways to develop your skills - and your career. We've already implemented some very innovative on-going projects which have set the benchmark for others to aspire to.

We believe in staying at the forefront of Social Care so that you have all the tools you need to achieve more happy endings.

To further information contact socialcare@northyorks.co.uk

Based on a web advertisement in Guardian Jobs, March 25, 2010


This text

  1. . . .has a very clear layout
  2. . . .has all the essential information in bulleted points at the beginning, such as employer, location, field of work, salary etc.
  3. . . .tries to tempt potential applicants by telling them how attractive the North Yorkshire Social Services are as an employer: we’ve already implemented some very innovative on-going projects which have been he benchmark for others to aspire to; we believe in staying at the forefront of social care…
  4. . . .makes the profession sound great: social work is as challenging as it is rewarding
  5. . . .flatters potential applicants by implying that they are committed, dedicated, ambitious, (…develop your skills – and your career); the question is where they can put such qualities to good use: North Yorkshire
  6. . . .gives a picture of North Yorkshire as an area of great variety, geographically and socially
  7. . . .uses the direct personal approach when addressing the reader, cf. YOU know that, YOUR skills….
  8. . . .uses relatively simple sentences with little specialised vocabulary. It has the informal contraction in we’ve already implemented…
  9. . . .ends with a phrase that brings together a lot of the positive aspect of social work: to achieve more happy endings (which is not the same as happier endings!!)


All these features help create an effective job advertisement.


Imagine you are a headmaster looking for promising teachers of English to teach 16-year-olds in a school in Devon, England.  Write the job advertisement and base it on the model above. You are free to add and change details of content.