Subject Material

Sales Assistant in the UK

Published: 16.04.2015, Updated: 05.03.2017
Gullsmed. Armbånd og anheng

Are you thinking of becoming a sales assistant when you are finished at school? Would you consider working abroad in an English-speaking country after your apprenticeship is completed? If so, the interview below will give you an idea of what it is like to work as a sales assistant in England.

Sales assistant: ElectronicsSales assistant: Electronics

Sales assistant: TravelSales assistant: Travel

Sales assistant: drugstoreSales assistant: Drugstore  


Before listening, use the dictionary to check that you know the meaning of the following words: commission; engagement ring; items; browse; employee; merchandising

Listen to the following interview with a sales assistant in the UK and find out:

  • Where she works  (type of company - large/small, etc)
  • Where about in the UK she works.
  • Why she chose this profession.
  • What type of tasks she has to do on a typical day at work.
  • What personal qualities she suggests are needed by a sales assistant.
  • Does she describe any work processes or services that she provides?
  • What she likes best and least about her job.
  • How she thinks this line of work will change in the future.
  • Where she sees herself in 5 - 10 years' time.


Sales Assistant - Interview 

Apprenticeship and Training

  1. Find out about becoming a sales assistant in the UK. Make a table with 3 columns: What does the job involve, the salary, and the qualifications and training required. Below, you will find some useful links.
  2. Now compare a sales assistant's job and education in the UK with a sales assistant's job and education in Norway. Utdanning - Yrkesbeskrivelse 




After you have practised, add more dialogue for some of the following situations:

  • The customer does not like what the sales assistant is suggesting, and is very rude.
  • The customer disagrees politely with the sales assistant's choice and says that he would prefer a more unusual ring. She suggests something.
  • The customer wants to buy a bracelet for his girlfriend.
  • The customer brings back the engagement ring. It was too big and needs resizing.
  • The customer's girlfriend wants the in-house jeweler to add one more diamond in her engagement ring.